Friday, March 16, 2007

Chicago Prediction Markets

Working with the Chicago Sun-Times newspaper, we launched this week. Like ABC-KGO in San Francisco, the Chicago Sun-Times hopes to focus on local issues in their markets but is allowing users to create their own markets in addition to ones they will run which will still mean a mix of local and national issues. They plan to begin integrating the results/current forecasts in to some of their stories in the paper and online which should drive usage and interest in the marketplace. It's exciting to see prediction market results become part of the news as has already begun to be trendy with the Iowa Electronic Markets avian flu market (recent NPR feature among others) and numerous mentions of Tradesports' markets in newspapers, magazines, etc.

And for those of you who are on the "stodgy old media" bandwagon re: newspapers, for your information, we talked to the Sun-Times for the first time about doing this last week. The marketplace was up and running this week.

No comments: