Friday, October 02, 2009

"We spent some time in our family talking about what's the trade-off we want to make. We spent about two weeks talking about this. Every night at the dinner table"

- Steve Jobs on the decision making process he used to pick a washing machine.

"Of course, this wasn't really about washing machines; it was about passing along the concern for design to his children and perhaps to (his wife) Laurene"

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