Tuesday, September 08, 2009

Vitaminwater is crowdsourcing a new flavor using market research from a game

"Vitaminwater, the beverage brand that has become nationally-known this decade through clever marketing efforts, is making another innovative move today — on Facebook. It has launched its own application, called “flavorcreator,” that appears within its Page and intends to get users creating their own virtual vitaminwater beverages."

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