Vitaminwater is crowdsourcing a new flavor using market research from a game

"Vitaminwater, the beverage brand that has become nationally-known this decade through clever marketing efforts, is making another innovative move today — on Facebook. It has launched its own application, called “flavorcreator,” that appears within its Page and intends to get users creating their own virtual vitaminwater beverages."

Read more on Inside Facebook (via Kissmetrics and Justin Smith)