Wednesday, September 09, 2009

"On Prototyping: The Simplest Solution Never Comes First"

"But the long journey from visionary idea to intuitive product is a trajectory worth contemplating. In the case of Herman Miller’s new Setu chair, designed by Berlin outfit Studio 7.5, the numbers are telling: 18 months of self-financing, 5+ years of development, and 40 fully functional prototypes."

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