Saturday, May 30, 2009

Crowdsourcing Creativity

From Ryan Hahn at IFC in the World Bank Group:

"A few weeks ago, I had the good fortune of attending a conference on prediction markets hosted by Inkling, a prediction market platform provider. The first presentation of the day actually had little to do with prediction markets, but still had everything to do with tapping into the wisdom of the crowds. (Or, better yet, the wisdom *in* the crowds.)

Mike Samson, one of the founders of a very cool site called Crowdspring, discussed his efforts to create a marketplace for creativity. Any small business (or large corporation for that matter) can go on the site and post specifications for a project, e.g. designing a logo or building a website, and anyone around the world with internet access can submit entries. Hidden talent seems to crop up in unanticipated places (there was one tale of a janitor winning projects who had no formal training in visual design)..."

Read more here...

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