Tuesday, February 09, 2010

The LA Times launches Oscar prediction iPhone app using Inkling API

Developed by iLarious, the LA Times has launched "The Envelope", an iPhone app for predicting the winners of the Oscars. In its first week of availability in the App Store, there are already ~1,000 players who have made ~8,000 predictions.

What makes this app especially cool (in our most humble opinion) is behind the scenes, Inkling is driving all the predictions using our API.

We don't talk a lot about our API, but it's being used every day by our clients to do single sign-on and drive development of custom widgets and reports. And now a small development team was able to leverage it to put together a pretty robust prediction and news mobile app in about 6 weeks.

I've been using this app on a daily basis and have admittedly been doing pretty terrible in my predictions! But in addition to predicting who you think the winners are going to be, you can see the latest LA Times headlines and compare your performance to other players AND the entire LA Times Entertainment staff who are all participating. In fact, you can click on any LA Times reporter to see what their predictions are and how they're doing.

Here are some screens from the app:

If you have an iPhone, you can download the app here.

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