Thursday, May 31, 2007

Inkling Client Media Predict Featured in the Economist

Media Predict has been generating quite a bit of attention lately for its disruptive business model in the book publishing industry specifically and the media industry in general. The latest major news outlet to take notice is the Economist:

From the article:
GUT instinct plays too large a part in the publishing industry's decisions, says Mark Gompertz, vice-president of Touchstone, an imprint of Simon & Schuster, a publisher based in New York. So Touchstone is trying a new approach: a service concocted by Media Predict, a start-up based in New York. It uses the internet to obtain editorial feedback from a large number of volunteers in order to help executives decide which manuscripts should become books.

Read more here:

(thanks to Midas Oracle for spotting this first)

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