Thursday, February 15, 2007

ABC7-KGO San Francisco Launches a Marketplace with Inkling

Tonight on their 6pm news show, ABC7-KGO San Francisco announced the launch of their prediction marketplace, run by Inkling. The marketplace is open to the general public at Markets ABC7 will focus on are the upcoming Oscars and local political, sports, and entertainment markets.

As far as we know, ABC7 is the first major television outlet in the U.S. to launch a prediction marketplace as a way to interact with their viewership. As opposed to polling, viewers can now participate much more actively in expressing what they think will happen in the news. Regardless of whether ABC7 is our client, we find it very exciting a television station has the foresight to interact with the public in this way and we're looking forward to working with them in the coming months.

So feel free to visit their marketplace and trade. As with other public marketplaces we host, it may look different, but it all works the same way so you should feel right at home if you're an Inkling user already.

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