On the rare occasion I'm invited to a social gathering and people ask what Inkling is about, I often find myself reverting back to the story of the jelly bean jar. Have one person guess how many beans are in a filled jar and they will inevitably be off. Ask 100 people and average their answers and they will collectively be quite close to the answer. "Now you understand what Inkling and prediction markets are all about." I say.
"Ah" they say, "brilliant!"
But then this woman had to come along and ruin it all. :)