I'm not endorsing this one way or another exactly. I have been a customer of the store once before and was pretty happy that the owner there, Kyle, introduced me to a bourbon I had never tried before and really enjoyed and ended up purchasing. He let me sample a few and gave me an education on bourbon and scotch.
But it looks like they have cash flow problems, and this was a way to solve it that I hadn't quite seen before. A very transparent note about the state of their business and a plea to basically prepay for products that you haven't yet picked out.
Also, reminded me a little of the Spreedly Kickstart. A very open an honest request of visitors to fund the future of the business by contributing a larger amount of money now than you normally would. Seemed to work out for them and give them some money to work with to build more of their product.
There's a lot of businesses out there that struggle with cash flow especially right out the gate. Some have to shut down. Some think hard enough though and forgo a little pride to come up with ways to use honesty to help fund their businesses.
I haven't yet decided to commit my money or not. I'm leaning on doing it since the place after all has been more helpful in finding stuff I like than many other places.